Role & boundaries
Audience, language, tone, allowed actions and escalation routes written as product decisions.
AI character, voice & RAG systems
Make the character useful, safe and recognisably yours.
For teams exploring an agent-backed character experience alongside a physical product, campaign or customer journey. The goal is a governed product system—not an unbounded demo.
Start with purpose
Interaction only earns its place when it serves the brand.
We organise the character layer around a defined role, approved content and an accountable operating path. The model is one component; the more durable work is deciding what the character should know, say, never say and how its source material is handled.
Approved identity
Rights, consent, style guide and operating limits defined before voice material is used.
RAG with ownership
Source selection, update owner, access rules and offboarding plan for each knowledge base.
Regional deployment
Model, cloud, data residency and support choices evaluated against the actual markets and data flow.
The system, not the slogan
Connect approved inputs to a deliberately limited experience.
IP, voice, rules
Permissions, persona guide, age context, source materials and the commercial job the character must do.
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RAG, model, safeguards
Isolated knowledge, selected model path, content rules, logging approach and handoff procedure.
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Product & operations
Physical interface, regional cloud choice, privacy notice, customer support and a responsible owner after launch.
Discovery inputs
What we need before specifying an AI route.
There is no generic requirement to use a Chinese model or a local model in every market. The appropriate architecture follows the project’s data, users, channels, contracts and target geography.
- Target countries, languages and intended user age
- Whether children, voice recordings or personal data are in scope
- Source and rights status for IP, voice and knowledge content
- Physical module, wireless connectivity and power requirements
- Who owns ongoing content, incident response and customer support